Design, Quality and Utility are the three core brand values cited by HIGH’s British designer, “modern couturier“ Claire Campbell, who is recognized as a leading creative talent in contemporary clothing design.

A breath of fresh air in today’s fashion scene, HIGH aims to create contemporary classics over transient fashion, and clothing design for everyday use over occasional wear. As Claire Campbell says: "The women’s clothing and accessory collections designed for HIGH exude a quiet elegance and wealth of tradition that is communicated when clothes work and become part of a persons life".